Persona was established in the economic doldrums of 2008 in Nashua NH, by a young local underdog with a passion for sneakers and the will to live an urban lifestyle!   Persona is the story of young guys who started with an idea and not enough dough.  However, we have worked really hard and the decisions we’ve made along the way have been wise enough to keep Persona and its clients on top! We are northern New England’s only lifestyle-based sneaker and clothing store housing both limited and non-limited edition footwear and apparel products.  We have become THE destination for New England residents who are looking for the cutting edge in styling for shoes and apparel, and we pride ourselves on providing the highest level of customer service. 

As a team, we have realized that we are all different in many ways, but we share a common ground of passion for sneakers and streetwear. Thus, we can fill the void for both today’s youth and yesterday’s rebels. We are always working hard to bring our clients the best products and pride ourselves on both staying with and ahead of the latest trends, keeping our clients as up –to-date as possible!  Come in and check us out for yourself to see what we’re all about!